Introducing Chaordix’s Words of Wisdom
Since Chaordix was founded in 2009, we’ve spent a lot of time figuring out the best ways to help our global clients gather predictive insights, innovate their brands and products, de-risk product...
View ArticleWords of Wisdom #1: Co-Mingle Communities
When you’re in search of game-changing innovations, it’s smart to tap the variety of perspectives in your crowd. Imagine a sports media company combining two groups of its brand loyalists representing...
View ArticleWords of Wisdom #2: You can’t innovate with a mob
It’s a mistake to rely on a random mob of people to design your most innovative products and services. Sure, radical innovation periodically emerges in public ‘blue sky’ idea contests – but don’t bank...
View ArticleWords of Wisdom #3: People want to participate … to share … to belong
Everyone wants to feel connected. Whether it’s to their families and friends, in their communities, or beyond their country’s borders – people are social animals and they want to be heard and make a...
View ArticleWords of Wisdom #4: Casual chats can yield unexpected insights
Here’s how it always seems to go: You have a big meeting at work to clear the air on some contentious issue and everybody speaks diplomatically. But the real problem isn’t addressed. Then people’s true...
View ArticleWords of Wisdom #5: Curate a crowd to build up an affinity group
Here’s the cool secret at the core of an effective crowdsourcing community: you’re getting far more than ideas. Sure, you’ll generate and filter ideas and create an effective pipeline for innovation,...
View ArticleWords of Wisdom #6: On-demand global insight
The acceleration of global business has outstripped the pace of traditional market research’s sporadic questions and answers. Beyond surveys and panels, you need immediate and actionable insight that’s...
View ArticleWords of Wisdom #7: Identify best participants for brand communities
Here’s something everyone learns sooner or later in life: there are a lot of lovely people in the world that you shouldn’t marry. Because despite their brains, charm, beauty or other appealing...
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